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Title Mobile banking: innovation for the poor
Full text http://arno.unimaas.nl/show.cgi?fid=24020
Date 2011
Author(s) Ismail, Tashmia; Masinge, Khumbula
Abstract Access to, and the cost of, mainstream financial services act as a barrier to financial inclusion for many in the developing world. The convergence of banking services with mobile technologies means however that users are able to conduct banking services at any place and at any time through mobile banking thus overcoming the challenges to the distribution and use of banking services. This research examines the factors influencing the adoption of mobile banking by people at the Base of the Pyramid (BOP) in South Africa, with a special focus on trust, cost and risk
Publisher UNU-MERIT
Type of publication Research paper
Format application/pdf
Source UNU-MERIT working paper series: 2011-074, ISSN 1871-9872 ; vol.2011-074
Rights UNU-MERIT, 2011
Repository Maastricht - University of Maastricht
Added to C-A: 2012-02-11;10:28:50