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Title Internship Report: Global Platform Nairobi - Communications Strategy and (online) Brand"
Full text http://rudar.ruc.dk/handle/1800/24727
Date 2015
Author(s) Hensing, Marcus
Contributor(s) Thorsen, Tess Skadegård
Abstract This report is the result of a four-month internship at the organisation Global Platform Nairobi in Kenya. It examines what is important when laying out a communications strategy for an organisation, and how different audiences' perceptions of the organisation's brand can also influence this. Factors specific to the case ' such as the subordination of a larger federation/brand, ActionAid International, and the non-profit status of the organisation ' as well as more general factors are taken into account. Especially a semiotic analysis and discussion of brands and their significance in communications is emphasized. The report concludes by giving concrete suggestions for the project case as well as the general observations upon which these suggestions build.
Subject(s) Branding; Communication; Strategy; Internship; Kenya; Scolari; Freeman; Steyn; Wiggill; Stakeholder; Semiotics; Phenomenology; Management; Enterprise
Language en
Type of publication Thesis; Kommunikation / Communication - not master thesis
Repository Roskilde - Roskilde University Digital Archive (RUDAR)
Added to C-A: 2015-09-08;09:15:52