Advanced search
 Find: |
 publications |
 all |
 | ||
|
Title An Inter-industry comparison of market orientation in Ghana | ||
Full text
http://vbn.aau.dk/da/publications/an-interindustry-comparison-of-market-orientation-in-ghana(596f48f0-aacb-11db-b942-000ea68e967b).html | ||
|
Date 2006 | ||
|
Author(s) Kuada, John | ||
|
Abstract The study makes two contributions to the existing knowledge on market orientation. First it extends the insight obtained from previous research on the antecedents of market orientation into the developing country context. Second, it undertakes an inter-industry comparison with the view to determine whether the implicit assumption of weak (or non) inter-industry differences in market orientation is tenable | ||
|
Subject(s) Ghana; Afrika; Ghana; Africa; inter-industry market orientation | ||
|
Language eng | ||
|
Publisher Cheyney University of Pennsylvania | ||
|
Type of publication article | ||
|
Source Kuada, J 2006, ' An Inter-industry comparison of market orientation in Ghana ' The Consortium Journal, vol 10, no. 2, pp. 63-74 . | ||
|
Repository Aalborg - Aalborg University 
| ||
| Added to C-A: 2016-07-28;07:57:10 |
© Connecting-Africa 2004-2023 | Last update: Friday, April 14, 2023 | Webmaster