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Title
Women's mass media exposure and maternal health awareness in Ota, Nigeria |
Full text
http://eprints.covenantuniversity.edu.ng/13820/1/Women%20s%20mass%20media%20exposure.pdf |
Date
2020 |
Author(s)
Igbinoba, Angie Osarieme; Soola, E. O.; Omojola, Oladokun; Odukoya, J. A.; Adekeye, Olujide A; Salau, Odunayo Paul |
Abstract
Maternal health has been an issue of priority to nations across the globe for years now. This study sought to: identify the sources of maternal health awareness; examine means of obtaining maternal health information; determine the frequency of mass media exposure; and analyse the influence of mass media exposure on maternal health awareness among the female residents. The Agendasetting theory and the descriptive (survey) research design, using the questionnaire as the research instrument, were utilized in this study. For this study, the purposive and haphazard sampling techniques were used. The internet (49%) was the topmost source of maternal health awareness; adverts/campaigns (30.6%) were the most common means of obtaining maternal health information; once in a month [27.6%] was the exposure frequency of most participants to the mass media while the least exposure frequency was once in two weeks [5.1%]. It was discovered that mass media exposure had a significant influence on maternal health awareness. |
Subject(s)
H Social Sciences (General); HQ The family. Marriage. Woman |
Language
en |
Relation
http://eprints.covenantuniversity.edu.ng/13820/; https://www.tandfonline.com/loi/oass20; https://doi.org/10.1080/23311886.2020.1766260 |
Type of publication
Article; PeerReviewed |
Format
application/pdf |
Identifier
Igbinoba, Angie Osarieme and Soola, E. O. and Omojola, Oladokun and Odukoya, J. A. and Adekeye, Olujide A and Salau, Odunayo Paul (2020) Women's mass media exposure and maternal health awareness in Ota, Nigeria. Cogent Social Sciences, 6 (1). ISSN (Print) 2331-1886 |
Repository
Nigeria - Covenant University
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Added to C-A: 2021-02-04;07:18:06 |
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