Connecting-Africa | Find publications

Advanced search

Find:


Title Digital Hospitality: Trail Running and Technology in the Moroccan High Atlas
Full text http://edoc.hu-berlin.de/18452/24693; http://dx.doi.org/10.18452/24045
Date 2021
Author(s) Holdermann, Simon
Abstract In the mountainous region of the Central High Atlas in Morocco, tourism has emerged as a promising economic prospect among a number of profound changes recently. However, the implications of digital media technology in situ and as part of this wider transformation have rather been neglected by scholarship. Hence, in this paper I propose the notion of digital hospitality to map out and articulate the interplay of digital media, tourism and 'Mediterranean themes' like hospitality, topography and connectivity, and to make it tangible how processes of sociotechnical restructuring are challenging the interactions and possible relationships between guests and hosts in the High Atlas Mountains of Morocco. Drawing on extended ethnographic fieldwork in the High Atlas, I analyse the ultramarathon sports event 'Zaouiat Ahansal Ultra Trail' as a mediated, circulated and digitised phenomenon. It is the readjusted focus on (digital) media technology, which foregrounds social practices and cooperation, that allows this trail-running event to be understood as an achievement of the organizers' scaling work, which in turn feeds into and interacts with the scalar characteristics of hospitality itself.
Subject(s) Morocco; High Atlas; hospitality; digital media; tourism; ultramarathon; 390 Bräuche, Etikette, Folklore; ddc:390
Language eng
Publisher Humboldt-Universität zu Berlin
Type of publication article; doc-type:article; publishedVersion
Format application/pdf
Rights (CC BY 4.0) Attribution 4.0 International; https://creativecommons.org/licenses/by/4.0/
Identifier 0044-2666; urn:nbn:de:kobv:11-110-18452/24693-8
Repository Berlin - Humboldt University of Berlin
Added to C-A: 2022-02-02;10:33:50