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Title Does Mobile Money Matter? Exploring Mobile Money Adoption by Ghana's Urban Poor | ||
Full text
https://escholarship.org/uc/item/88b0n2pw; https://escholarship.org/content/qt88b0n2pw/qt88b0n2pw.pdf | ||
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Date 2012 | ||
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Author(s) Dzokoto, Vivian A; Mensah, Edwin Clifford | ||
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Abstract This study evaluated the impact of mobile banking products on the financial behaviors of Ghana's urban poor in 201, one year after their re-introduction into the country. With the use of semi-structured interviews and a document review, customer awareness of mobile money, perceived usefulness and trust of mobile money, and barriers to mobile money adoption were explored in low and high income residents of Accra, as well as market women and high end merchants. | ||
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Subject(s) Ghana; Accra; mobile money; urban poor; mobile banking | ||
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Publisher eScholarship, University of California | ||
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Type of publication article | ||
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Format application/pdf | ||
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Rights CC-BY-NC | ||
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Identifier qt88b0n2pw | ||
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Repository Berkeley - University of California 
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| Added to C-A: 2024-12-04;10:07:08 |
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